The Brand

Original statement jewellery, handcrafted in Italy.

Luli Art Bijoux is a young Italian brand of costume jewelery founded in Milan in 2014 by designer Elena Buttarelli and now located in Chiavenna surrounded by Alps. Illustrator, graphic designer and do-it-yourself lover, Elena decides to merge her passions by giving life to a line of accessories entirely handmade and inspired by the beauty of the nature.

Femininity, lightness and romanticism are the keywords that characterize Luli style, flowers and animals are the only protagonists of each collection. The delicacy of nature joins the female universe through a collection 100% handmade, happy and colorful, to wear with joy every day!

Elena, in her all-pink lab surrounded by nature of Alps, carries out every production phase, from the design of the jewels to the packaging. The name Luli comes from her cat who was by her side for more than 18 years becoming a precious mascot.

“Overseeing the entire production process allows me to focus on every detail. From the original watercolor sketch to the shipping of orders, nothing is left to chance. I love watching an idea, once just a drawing on paper, come to life—each time it feels like a little bit of magic!”

“Flowers are my refuge in this world—their colors and fragrances nourish my soul. I strive to infuse this feeling into every Luli jewel. I take great joy in adding a personal touch by scenting the packages and including dried flower petals, which I carefully preserve throughout the year. There’s love in every little gesture.”

We exclusively use European materials, including Italian-made galvanized brass and Swarovski crystals. All components are nickel-free. The flowers, created exclusively by us, are first painted in watercolor and then printed on an organic natural fiber material using an eco-friendly UV printing process. The result is an incredibly lightweight pendant, perfect for everyday wear.”